With menu engineering you select the best performing dishes
Do you know how the dishes on your menu perform? The dish that is sold most often, doesn’t always give you the most profit. You probably have a good sense of which dishes perform well, but mapping out what each dish does for your total profit is timeconsuming and tedious. And whenever ingredient prices change, you are right back where you started.
Horeko Kitchen Manager does the hard work for you with the analysis menu engineering. Thanks to the integration with your POS, Horeko compares sales figures with the individual profit. The system makes an analysis with on the one side sales figures and on the other side profit per dish. This way you can see the performances of your dishes in one overview.
Overview of performances per dish
Select the best dishes
Improve your total profit
Cherish the winners, push the puzzles
When you know how your dishes perform, you can take action. The analysis menu engineering puts the winners, the plowhorses, the dogs and the puzzles into one overview. Compare starters or deserts to each other or get an overview of your entire menu.
Cherish your winners, they are good on profit and sales. No doubt they stay on the menu. The puzzles are good on profit but for whatever reason they aren’t sold too often. Give them a push by recommending them to guests and get a direct increase in profit.
Consciously choose profit
Only when you know the individual performance of a dish, you can make the smart choices for your menu. The dogs, that don’t score on profit or sales numbers, are often easily deleted from the menu. And with a small adjustment in the recipe or sales price, you can push the profit of the plowhorses in the right direction. Just watch the effect happening in your graph.
A menu with only winners is a fairytale. Some dishes are on your menu for reasons other than pure profit. Think of a vegan dish for the small group of guests that stay away from animal products. You can balance this out with some better performing dishes. This way you create the menu that fits your business ánd is good on returns.
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